Social Media Specialist
About PATI Group
PATI Group is transforming the e-commerce industry with a focus on premium dietary supplements. In just one year, we experienced an impressive 500% sales growth in the U.S. market.
Our goal is to establish ourselves as Vietnam’s top dietary supplement company by 2026, helping customers maximize their physical, mental, and intellectual potential.
Job Summary
We are looking for a Social Media Specialist who can transform community insights and brand stories into engaging, high-impact content.
This role requires not only creativity but also system thinking - the ability to build a consistent content engine that grows our brand presence across multiple channels.
You will work closely with internal teams to source authentic stories, repurpose them into multi-platform assets, and continuously optimize content performance through data and experimentation.
Key Roles & Responsibilities
1. Content Sourcing & Repurposing
Source authentic content ideas from Discord threads, AMAs, and member stories.
Repurpose content into blogs, Facebook Group posts, and internal platforms (Kit, etc.) with brand consistency.
Prepare and format content files (copy + visuals) for automated distribution via social or email channels.
2. Performance Tracking & Optimization
Track post engagement and report weekly performance metrics (reach, engagement rate, conversions).
Suggest and implement data-driven improvements to enhance audience engagement and content direction.
3. Content System & Workflow Management
Support the development of a content repurposing framework to increase efficiency and brand consistency.
Collaborate with marketing, CX, and creative teams to ensure alignment on tone, message, and visual identity.
4. Team Collaboration & Mentorship
Coordinate with other members (e.g., designers, writers) to deliver 20+ repurposed assets per week.
Support the training and onboarding of junior content members.
Skills and Qualifications
Must-have Requirements
Minimum 5 years of experience in Social Media / Content Marketing / Digital Agency roles.
Proven success in building and managing the social media presence for at least 01 brand for a minimum of 1 year.
Strong command of tools such as Canva and CapCut.
Excellent English communication skills (both written and spoken), equivalent to IELTS 6.5 or above.
Excellent communication skills and a systematic mindset - able to plan, structure, and repurpose content strategically.
Nice-to-have Requirements
Experience managing community engagement (Discord, Facebook Group, or online communities).
Basic knowledge of content automation and performance reporting tools.
Passion for storytelling, brand building, and long-term content strategy.
Compensation and Benefits
Compensation: Competitive salary per month + incentive based on performance (Open to negotiate).
Creative Playground: Get your hands on bold, high-impact campaigns where your contents actually matter.
Dynamic Work Environment: Work in a high-energy, collaborative team that values speed, creativity, and results.
Professional Development: Access updated tools, mentorship, and training you need to sharpen your edge and grow your career.
Additional Benefits: Social insurance, statutory leave, and a variety of wellness and team-building activities.
Team Management
Reports to: Creative Manager & CEO.
Career Path: Potential promotion to Creative Strategist based on performance and innovation impact.
Working Conditions
Location: On-site, 18 Street No. 38, An Khanh Ward, Ho Chi Minh, Vietnam.
Hours:
Monday - Friday: 8:30 AM - 5:30 PM, with a 1-hour lunch break.
Saturday (Culture Day): 6:30 AM - 09:00 AM. We kick off Saturdays with team runs and weekly reflections - mind, body, and momentum aligned.
Please make sure you have read and agreed to our working location and hours, including working on Saturday mornings.