Short-form Content Creator (TikTok/Short/Reel) (A2-A3)

PATI Group is not just growing — we’re redefining what growth means in the e-commerce industry. Specializing in dietary supplements, we achieved 500% sales growth in just one year in the U.S. market.

Our mission? To become Vietnam’s leading dietary supplement company by 2026, inspiring customers to optimize their physical, mental, and intellectual potential.

Job Summary

To achieve our mission, bold and performance-driven content is at the core of our growth. That’s why we’re looking for a sharp and creative Content Creator to craft short-form video ads for TikTok, Reels, and YouTube Shorts. If you know how to sell through storytelling, write hooks that stop the scroll, and build content that scales — the Content Creator role at PATI Group could be your next big move.

Essential Roles and Responsibilities

1. Create Short-Form Content That Converts (80%)

• Write scroll-stopping hooks, persuasive CTAs, and story angles that drive paid performance.

• Take ownership of producing 2–3 high-impact short video ads per day — from scripting to editing.

• Repurpose reviews, briefs, and product claims into scroll-stopping video assets.

• Collaborate closely with Creative Strategist and Marketing team to optimize ROAS and scale what works.

2. Research & Creative Strategy (20%)

• Study top-performing DTC ads in the health & wellness space and extract actionable insights.

• Stay ahead of trends, formats, and creative angles that convert across TikTok, Reels, and YouTube Shorts.

• Brainstorm and pitch 3–5 fresh, high-converting video ideas daily to fuel our content pipeline.

Skills and Qualifications

Core Competencies

• Good command of English (Written and Spoken), equivalent to an IELTS score of 6.5.

• Video Editing Expertise: 2-3 years of experience in creating high-performing short-form content for social platforms (TikTok, Instagram, Facebook).

• Proven skills in:

  • Content creation – Strong hooks, engaging scripts, and scroll-stopping captions.

  • Short-form video editing – Proficiency in CapCut or equivalent tools.

  • Basic graphic design – Able to produce visuals using Canva or similar platforms.

• Platform Fluency: Understanding of TikTok, YouTube Shorts, and Facebook Reels - about how they work, what pops, and what flops.

• Experience managing or scaling a short-form video channel built on strategic content — shows insight, storytelling, or clear value, not just trend replication.

• Nice to have: Experience producing content for ads or working with direct-response/DTC brands.

Behavioral Traits

• Trend Awareness: Constantly updated on video trends and audience preferences.

• Adaptability: Open to learning new tools and techniques to enhance video production.

• Collaborative Mindset: Strong communication skills to align with team goals and incorporate feedback effectively.

• Attention to Detail: Committed to delivering polished, high-quality content on tight deadlines.

Compensation and Benefits

• Compensation: Competitive salary (11,000,000 - 17,500,000 VND) + performance bonuses of up to 10 months’ salary based on results.

• Creative Playground: Get your hands on bold, high-impact campaigns where your contents actually matter.

• Dynamic Work Environment: Work in a high-energy, collaborative team that values speed, creativity, and results.

• Professional Development: Access tools, mentorship, and training you need to sharpen your edge and grow your career.

• Additional Benefits: Social insurance, statutory leave, and a variety of wellness and team-building activities.

Team Management

• Reports to: Creative Manager.

• Career Path: Fast-track promotion to Creative Strategist or Creative Manager/Director based on results.

• Team Vision 2025: Expand Creative team's capabilities with 03-04 Video Editors + 02 Senior Influencer Marketing Associates + 01 Creative Manager to drive excellence.

Working Location

• On-site, 18A Street No. 38, An Khanh Ward, Thu Duc, Ho Chi Minh, Vietnam.

Working Hours

• Monday - Friday: 8:30 AM to 5:30 PM, with a 1-hour lunch break.

• Saturday (Culture Day): 6:30 AM to 12:00 PM. We kick off Saturdays with team runs and weekly reflections - mind, body, and momentum aligned.

Employment Type

• Full-time, On-site.

🚀 APPLY HERE

(Make sure you have read and agreed to our working location and hours, including joining our Saturday activities.)