Senior Performance Creative (US Market)

I. GENERAL INTRODUCTION

PATI Group is entering a hyper-growth phase with a goal to 20x our revenue within the next 12 months in international markets (US/EU/AU). We are not looking for ordinary video editors. We are searching for Creative Experts with a Performance Mindset who can master AI to produce large-scale video advertisements and conquer global audiences.

At PATI, you will work in an AI-First environment (comprehensive AI integration), with full autonomy over your creative direction and direct accountability for business results.

II. JOB DESCRIPTION

You are more than just an Editor; you are a Creative Systems Architect:

• Large-Scale Production: Generate 100+ video ad variations per month through AI-integrated workflows.

• Performance Commitment: Take ownership of viewer retention metrics (Hook Rate >30%, Hold Rate >50%). The videos produced must drive sales.

• AI Workflow Architecture: Design how the team utilizes AI tools (Midjourney, Runway, ElevenLabs) to optimize speed and quality.

• Data-Driven Optimization: Analyze creative metrics (CTR, Thumbstop Ratio) to decide whether to kill poor-performing ads or duplicate winners.

• Team Leadership: Build a library of templates and frameworks to guide and mentor the Trainee team.

III. JOB REQUIREMENTS

• Experience: Minimum 5 years in producing high-converting Direct Response video ads (US/EU market experience preferred).

• Skills:

  • Video Editing: Proficient in Premiere Pro, After Effects, and CapCut Pro. Must have a portfolio of winning ads as proof.

  • AI Tools: Proficient in using AI tools such as ChatGPT, Gemini, and Claude, or video editing AI like Sora, Veo, and Kling.

• Global Mindset: Fluent in English (IELTS 6.5+ or equivalent) with a deep understanding of American pop culture.

• Performance Portfolio: Proven portfolio of high-converting Direct Response video ads.

• Data-Driven: Ability to read and analyze creative data (CTR, Hook Rate, Hold Rate, CPA, ROAS) to drive decisions.

• [PREFERENCE]: Experience in Global DTC/E-commerce. Knowledge of AI tools like Midjourney, Runway, and HeyGen. Proven team leadership ability.

IV. COMPENSATION & BENEFITS

• Unlimited Income: Competitive base salary based on capability (starting from 20,000,000 VND) + Annual Performance Bonus (based on % of revenue growth you generate). You have the right to value yourself and negotiate with us.

• Ownership Opportunity: Eligibility for Equity (ownership stake) upon becoming a Key Member.

• Premium Work Tools: Provided with a MacBook, Premium AI accounts (Claude Pro, ChatGPT Plus, etc.), VinFast car & Gym membership (subject to company policy).

• Comprehensive Benefits: Social Insurance, Bao Viet Health Insurance (Green Card), bi-annual company trips, and full holiday/birthday bonuses.

V. ADDITIONAL INFORMATION

• Recruitment Process: To ensure we find the right “Builders” for our x20 goal, our process includes:

  • Round 1 - Application & Technical Challenge: After submitting your CV (with Portfolio attached), you will receive a technical challenge.

  • Round 2 - In-depth Interview: A discussion regarding technical expertise and cultural fit with PATI’s management team.

  • Round 3 - Founder’s Table: Direct strategic discussion with the CEO.

• Working Conditions:

  • Time:

    • Monday - Friday: 8:30 AM - 5:30 PM, with a 1-hour lunch break.

    • Saturday (Culture Day): 6:30 AM - 09:00 AM. We kick off Saturdays with team runs and weekly reflections - mind, body, and momentum aligned.

  • Location: PATI Group Office – Ho Chi Minh City.

  • Note: This is a full-time, onsite position to ensure the highest speed of coordination.