Senior Influencer Marketing Associate (A3-A4)

Nhat Vy
Jan 09, 2025
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About PATI Group

PATI Group is not just growing — we’re redefining what growth means in the e-commerce industry. Specializing in dietary supplements, we achieved 500% sales growth in just one year in the U.S. market. Our mission? To become Vietnam’s leading dietary supplement company by 2026, inspiring customers to optimize their physical, mental, and intellectual potential.

To drive our global marketing efforts, we are seeking a dynamic and experienced Senior Influencer Marketing Associate to spearhead our influencer strategies and campaigns.

Job summary

As an Senior Influencer Marketing Associate, you will play a key role in crafting and executing influencer marketing strategies that amplify our brands' visibility and drive engagement. Collaborating with a global network of influencers, you will lead the entire process—from strategy development to campaign execution and performance analysis. This is your opportunity to join a fast-paced, innovative team and make a significant impact on a growing global brand.

How We Measure Success

  • Execute 4-6 successful influencer campaigns per quarter, delivering high-quality content on schedule..

  • Identify and onboard at least 5 emerging influencers or platforms per month that align with future campaign objectives.

  • Deliver 10-15 pieces of influencer-generated content per month that align with the brand’s guidelines and campaign goals.

  • Influencer Partnerships: Build and maintain a portfolio of 20+ global influencers with long-term collaboration potential by the end of the H12025

Team Management

  • Reports to: Creative Manager

  • Career Path: Fast-track promotion to Creative Manager/Director based on results.

  • Current Team Dynamic: 02 Video Editors + 01 Creative Manager

  • Team Vision 2025: Expand Creative team's capabilities with 03-04 Video Editors + 02 Senior Influencer Marketing Associates + 01 Creative Manager to drive excellence.

Essential Roles and Responsibilities:

  • Campaign Strategy and Planning: Develop influencer strategies aligned with marketing goals, identifying trends and suitable global influencers for targeted collaborations.

  • Outreach and Relationship Management: Establish and maintain strong relationships with influencers, negotiating collaboration terms and ensuring smooth communication.

  • Content Coordination and Creation: Provide creative briefs and collaborate with influencers and video editors to produce content that aligns with campaign objectives and brand guidelines.

  • Campaign Execution and Monitoring: Manage end-to-end campaign execution, monitor performance, analyze metrics, and prepare reports with actionable insights.

  • Trend Awareness: Stay updated on influencer marketing trends, identify emerging influencers, and propose innovative strategies to maintain a competitive edge.

Skills and Qualifications

Core Competencies

  • Influencer Marketing Expertise: 3+ years of proven track record of working with KOLs, KOCs, creators, with a strong understanding of influencer trends and content strategy.

  • English Proficiency: Fluent in both written and spoken English

  • Creative Direction: Ability to craft compelling creative briefs, analyze, and provide feedback on influencer-generated content.

  • Trend Awareness: In-depth familiarity with social media platforms (TikTok, Instagram, YouTube, etc.). Keeps updated on global trends and tailors strategies accordingly.

  • SOP & Project Management: Experienced in establishing and following SOP for briefing, content approval, and campaign execution. Proficient in scheduling, task prioritization, and milestone tracking. Maintains clear documentation of workflows and enforces compliance measures.

Nice-to-Have Skills

  • Basic knowledge of design principles and branding.

  • Video Editing Tools: Proficiency in tools like CapCut, Premiere, After Effects, or similar platforms.

  • Strong critical thinking and analytical skills for campaign performance evaluation.

  • Proven ability to deliver results in a fast-paced, deadline-driven environment.

Compensation and Benefits

  • Compensation: Competitive salary (11,000,000 - 17,500,000 VND) + performance bonuses of up to 10 months’ salary based on results.

  • Career Growth: Rapid career advancement opportunities, including potential promotion to Creative Manager/Director.

  • Professional Development: Access to training programs and mentorship to elevate your career.

  • Workplace Culture: A dynamic, fast-paced environment with a focus on innovation and wellness.

  • Additional Benefits: Social insurance, statutory leave, and a variety of wellness and team-building activities.

Working Location

  • On-site, 152 Dien Bien Phu Street, Ward 25, Binh Thanh District, Ho Chi Minh City.

Working Hours

  • Monday - Friday: 8:30 AM to 6:00 PM.

  • Saturday (Culture Day): 6:30 AM to 12:00 PM. We spend morning on running and reviewing our week.

Employment Type

  • Full-time, On-site.

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