Senior Affiliate Growth Specialist (A3-M1)

About PATI Group

PATI is a fast-growing E-commerce business specializing in dietary supplements, achieving a remarkable 500% increase in sales within just one year in the United States market.

We're on a mission to become the leading dietary supplement company in Vietnam by 2026, offering innovative and high-quality products that inspire our customers to optimize their physical, mental, and intellectual potential.

Job Summary

We're looking for an Affiliate Growth Specialist to build and engage a network of short-form video creators and turn them into high-performing affiliates for our DTC brands.

You will recruit, coach, and support creators on how to make viral content that drives traffic and sales. Through community programs, content challenges, and resource sharing, you will inspire and scale a vibrant affiliate community that bridges the gap between creators and commerce.

If you are passionate about the creator economy and know how to turn short-form content into conversion — this role is for you.

Key Roles & Responsibilities

1. Build and Grow Affiliate Communities

• Build and grow affiliate communities on Discord, focusing on short-form content creators (e.g., TikTok, Instagram Reels, YouTube Shorts).

• Use Facebook Groups as a top-of-funnel channel to attract and engage potential affiliates before moving them into the Discord community.

2. Educate and Inspire Content Creators

• Share best practices and real-life examples on how to create viral short-form videos that convert.

• Provide ongoing education and inspiration to help creators improve their content performance across platforms like TikTok, Reels, and Shorts.

3. Develop Content Series for Community Growth

• Create and manage a series of content (e.g., tutorials, creator spotlights, success stories) designed to facilitate engagement and accelerate community growth.

• Regularly develop relevant and actionable content to support creators in their journey.

4. Convert Community Members into Affiliates

• Convert engaged community members into active affiliates for our DTC brands.

• Empower them to drive traffic and sales through authentic, high-performing content.

Who we are looking for?

Must-Have Requirements

🔹 Proven Experience:

• ≥ 6+ years in community management, influencer relations, or affiliate marketing.

• Experience as a Community Manager or Growth Specialist at a consumer-facing brand or digital platform.

• Had experience in building communities from 0 to 1, with a proven track record of scaling ≥ 02 communities to 50,000+ members each.

• Active content creator or evangelist in affiliate or creator communities.

• Experience working with niche communities related to content, AI, Canva, design, or marketing.

🔹 Skillset:

• Strong leadership and mentoring abilities, especially in guiding creators or affiliate teams.

• Excellent written and verbal communication skills, with confidence in public speaking and video coaching.

• High proficiency with community platforms such as Discord, Facebook Groups, and Telegram.

• Creative problem-solver with strong trend-spotting ability, especially in the creator economy.

• Deep empathy and a community-first mindset – genuinely cares about helping creators grow.

• Highly passionate about the creator economy, with a self-starter mindset, data-driven decision-making, and the ability to thrive under fast-paced growth.

Nice-to-Have Requirements

• Bachelor's degree in Marketing, Communications, or Business.

• Strong project management skills and Excel proficiency.

• Experience in cross-functional collaboration.

• Experience working with U.S. or EU e-commerce markets is a plus.

• Technical experience with Discord setup and UpPromote management.

Behavioral Competencies

• Integrity: The No. 1 required quality.

• Discipline: High level of discipline with zero tolerance for undisciplined behavior.

• Listening Skills: Ability to make others feel heard and valued during discussions and team interactions.

Team Management

• Reports to: Affiliate Manager and CEO.

• Career Path: Affiliate Growth Manager.

• Current team dynamic: 3 affiliate & Community team members, working with a cross-functional 4 marketing operators.

• Expected team size by 2025: 6-8 Affiliate & Community members.

Compensation and Benefits

• Compensation: Competitive salary (11,000,000 - 20,000,000 VND/month).

• Performance Bonuses:

  • Monthly Bonus: If the team achieves a $1M net profit target, bonuses of $2K-$3K are paid monthly.

  • Annual Bonus: This can be up to 10 months of salary, based on performance measured by net profit, SOP, and adherence to cultural key behaviors.

• Workplace Culture: Join a dynamic, innovation-driven environment focused on employee success.

• Additional Benefits: Social insurance, statutory leave, and team-building activities.

Working Location

• On-site, 18 Street Number 38, An Khanh Ward, Thu Duc, Ho Chi Minh.

Working Hours

• Monday - Friday: 8:30 AM - 6:00 PM, with a 1-hour lunch break.

• Saturday (Culture Day): 6:30 AM - 09:00 AM. We kick off Saturdays with team runs and weekly reflections - mind, body, and momentum aligned.

Employment Type

• Full-time, On-site.

🚀 APPLY HERE

(Make sure you have read and agreed to our working location and hours, including joining our Saturday activities.)