PATI TALENT VAULT 2026

We are not hiring employees. We are selecting Builders – those who will prove that x20 growth is actually easier than grinding for 2x.

THE x20 BUILDER COHORT

“Why We Are Building This Team – And Why It Can’t Wait.”

“Most Founders think scaling from 1 to x20 means doing more. Hiring more people. Working more hours. That is the trap of the 2x mindset.

But at PATI, we have learned that x20 growth does not come from addition. It comes from transformation.

We are not looking for people to fill an org chart. We are looking for 15 individuals with Unique Abilitiesso sharp that they can replace the processes of a typical 10-person team.

This is an invitation to stop playing small. Stop being underutilized. And finally, operate at the level you were born to reach.”

— Mr. Quang Nguyen (Kevin), Founder & CEO - PATI Group

THE x20 PHILOSOPHY

Why is x20 easier than 2x?

Most companies fail at scale because they try to do MORE of what got them there. More ads. More hires. More hours. That is the 2x mindset. And it is a trap.

x20 requires you to LET GO of 80% of the non-essentials and go ALL-IN on the 20% that creates breakthroughs.

At PATI, we have made a choice:

❌ We will NOT hire 50 “okay” employees

=> ✅ We will recruit 15 exceptional humans with Unique Abilities.

❌ We will NOT scale by working harder.

=> ✅ We will scale by eliminating everything that doesn’t contribute to x20.

❌ We will NOT ask “HOW do we do this?”.

=> ✅ We will ask “WHO can do this better than anyone else?”.

“The person you need to become to achieve x20 is completely different from who you are today. The question is: Are you ready to ‘kill’ the old version of yourself?”

WHAT MAKES THIS DIFFERENT?

1. THE x20 PLAYGROUND

Most “Senior” roles in Vietnam only trust you with a budget of $5K-$10K/month. Here, you have real control:

• $50K+ Monthly Ad Spend on Meta/TikTok Ads (US/EU Markets).

• Real P&L Responsibility: Your ROAS, Your Net Profit, Your Decisions.

• Absolute Creative Autonomy: No bureaucratic approval chains.

• Direct Market Access: You are not supporting someone else’s vision; you are building your own. This is not a stepping stone. This is the destination.

2. AI-FIRST DNA

You won’t just “use AI tools.” You will operate within an AI-Augmented Operating System, where human insight meets machine velocity. Your Co-Pilots: Claude Sonnet 4, Midjourney V7, Runway Gen-4, ElevenLabs, Cursor AI, Segment + Amplitude, Make.com + Zapier... You will be (forced) to learn & leverage the world’s top paid AI versions to:

• Turn 8-hour tasks → 45 minutes.

• Turn 3-day creative iterations → 2 hours.

• Analyze Data without a Data Team → You + AI in 30 minutes. We don’t hire people to do manual labor. We hire people to think, and let AI execute.

3. AUTONOMY PROTOCOL

Zero micromanagement. Zero “approval seeking.” Zero “let me ask my boss.” From Day 1, you own:

• Your OKRs (You set them, we align).

• Budget Allocation (You decide, you optimize).

• Creative Direction (You brief, you execute).

• Workflow (You design your own operating system). The only question we ask: “Did you hit the number?”

• If yes → Keep going.

• If no → Let’s debug together. Freedom is not a perk here. It is the operating model.

4. WEALTH-BUILDING POTENTIAL

This is not just a job. It is a high-yield career investment. The Opportunity:

• Competitive Income: Market rate + Premium for exceptional talent.

• Performance Bonuses: Your wins translate directly to your wallet.

• Equity Pathway: Top performers who help us hit x20 will discuss ownership stakes.

• Revenue Share: When the company wins big, the builders who made it happen share the success. If you help us x20 the business, you don’t just get a raise. You get a seat at the table.

5. THE VAULT FELLOWSHIP

You are not an “employee.” You are 1 of 15 Builders selected through the most rigorous process in PATI’s history. Fellowship means:

• Collective Learning: Monthly knowledge shares, case study deep-dives, “wins & learns” sessions.

• Resource Pool: Learning stipend, access to courses, tools, and mentors.

• Founder Proximity: Direct access to the CEO, participation in quarterly strategy sessions.

• Lifetime Network: Even if you leave PATI, you remain a Vault Alumni (connections, referrals, collaborations). Most people spend their careers trying to find their tribe. We are handing you 14 of them on Day 1.

THE TRACKS - WHO ARE WE LOOKING FOR?

Don’t ask for a JD – if you are a Builder, you write your own job description. Here is our expectation:

1. MARKETING TRACK

Position: Performance Marketing (Technical & Data-Driven)

• 2 Seniors (> 5 years exp)

• 1 Fresher/Junior (< 2 years exp)

What You Control:

• $600K+ Annual Ad Budget across Meta, Google, TikTok (US/EU/AU).

• Full Funnel Ownership – From cold traffic to LTV optimization.

• ROAS & Net Profit Responsibility – You own the numbers; we provide the resources.

• System Integrity – Pixel, CAPI, GA4 tracking must be 99%+ accurate.

• Strategic Autonomy – Campaign strategy, budget pacing, and creative briefs are yours.

The Mission: You are not here to “run ads.” You are here to architect a performance machine capable of predictable scaling based on data, not guesswork.

Specific Outcomes:

• Precision Scaling: Increase monthly spend from $40K → $80K while maintaining ROAS > 2.0.

• Find “Winning Pockets”: Use cohort analysis, LTV modeling, and CAC breakdown to find what truly works.

• Protect the System: Keep tracking infrastructure (Pixel, CAPI, GA4) running perfectly.

• Crisis Management: Navigate ad bans, policy violations, and iOS attribution issues without breaking cash flow.

• Build Leverage: Create frameworks and train Juniors to multiply your impact. This role is where Pure Mathematics meets Marketing Warfare.

2. CREATIVE TRACK

Position: Performance Creative (AI & Video Focus)

• 2 Seniors (> 5 years exp)

• 6 Trainees (0 - 1 year exp)

What You Control:

• 100+ Video Ad Variations/Month – High-volume production powered by AI.

• Hook Rate & Hold Rate Targets – >30% hook, >50% hold at 3 seconds.

• AI Workflow Architecture – You design how the team uses Midjourney, Runway, ElevenLabs.

• Creative Performance Analysis – CTR, Thumbstop Ratio, CR drive optimization.

• Team Multiplication – Train Trainees to execute your vision.

The Mission: You are not a “Video Editor.” You are a Creative Systems Architect, using AI to produce ads that stop the scroll and drive purchases at impossible speeds.

Specific Outcomes:

• Produce Winners: 20+ test variations weekly (Concept → Script → Video → Launch).

• Hit Benchmarks: 30%+ Hook Rate on at least 3 winning ads monthly.

• Build Systems: Create Frameworks, Templates, and Prompts for Trainees.

• Data-Driven: Analyze metrics to kill bad ads fast and scale good ones.

3. OPERATIONS TRACK

Position: Customer Experience & Fulfillment

• 1 Senior (2 - 3 years exp) – Customer Service Executive (Back-End Lead)

• 1 Fresher (0 - 1 year exp) – Order Fulfillment & Admin

What You Control:

• Customer Lifecycle – From first complaint to loyal repeat buyer.

• Dispute Resolution – Win PayPal/Stripe chargebacks at rates exceeding industry averages.

• Fulfillment Accuracy – Process 150-500 orders/day with <0.1% error rate.

• Crisis Response – Handle order issues, shipping delays, etc.

The Mission: You are not “Customer Support.” You are the Last Line of Defense for Revenue Retention and the First Line of Offense for Customer Loyalty. Every won chargeback is net profit. Every resolved complaint is a returning customer. This is where Empathy meets Economics.

THE CAREER PATH

Most companies have a “career ladder.” We have a Launch Sequence.

1. MONTH 0-3: IGNITION – Absorb, adapt. Goal: 80% Autonomy.

2. MONTH 4-12: ACCELERATION – Optimize, systematize. Unlock Equity Conversation.

3. YEAR 2: ELEVATION – Lead, scale, multiply yourself.

• Path 1: Specialist → Expert

• Path 2: Manager → Leader

• Path 3: Entrepreneur → Founder (Build an internal project)

4. YEAR 3+: LEGACY – Equity vesting, Advisory role, Alumni Leadership.

RECRUITMENT PROCESS

This is not a CV submission. This is a battle. We don’t care where you went to school. We care about what you can do.

1. CHOOSE YOUR TRACK: Marketing | Creative | Operations.

2. THE CHALLENGE: A professional test will be sent to you, to be completed within a set timeframe.

3. LEADERBOARD & REVIEW: Top performers advance to the Interview round.

4. CULTURE FIT INTERVIEW (Top 30%): 30 minutes with the HR Manager & Hiring Manager.

5. FOUNDER’S TABLE (Top 20 Finalists): Case Study discussion and Interview with the CEO.

6. OFFER & ONBOARDING (Final 15): Welcome to The Vault. 🔐

COMPENSATION & BENEFITS PACKAGE

Superior rewards for those who dare to accept the challenge:

Income:

• Salary: Negotiable based on capability – you have the right to price yourself & negotiate with us.

• Allowances: For Physical Training & Learning activities.

• Annual Performance Bonus: Based on the revenue growth generated by the system you build.

Fixed Benefits:

• Social Insurance, Health Insurance, Bao Viet Insurance (Green Card).

• Annual Leave (12 days/year), roll-over allowed until Q1 of the following year.

• Gifts for Lunar New Year, Mid-Autumn Festival, Birthday, Wedding, Childbirth...

• Work Anniversary celebrations (every year & 5-10-15 year milestones).

• Retreats: 2 times/year; Happy Friday weekly & Monthly bonding activities.

Perks:

• MacBook provided for work (depending on position).

• VinFast Car & Gym Membership (based on program conditions).

• Premium All-Access Accounts: Claude Pro, ChatGPT Plus, Shopify Partner Access.

Long-Term Opportunity:

• Equity: Committed roadmap for share ownership when becoming a Tech Lead (Key Member).

WORKING CONDITIONS

• Hours: Full-time – 08:30 - 17:30 (Monday - Friday) & 06:30 - 09:30 (Saturday).

• Location: PATI Office - Ho Chi Minh City.

Requirement: We need your companionship & 100% presence for this challenging x20 journey. Therefore, we cannot walk together if you cannot work directly at our office.

A NOTE FROM THE FOUNDER & CEO

Dear Future Teammate,

If you have read this far, you are different. Most people skim job postings looking for salary and benefits. You are here because something deeper resonates. Maybe it is the x20 philosophy. Maybe it is the AI-first approach. Or maybe you are just tired of wasting 8 hours a day in a role that doesn’t challenge you.

PATI is not a perfect machine yet. We have passed the survival stage, and now we want to hit x20 in 12 months. It sounds insane. But I have learned one thing: The HOW will kill you. The WHO will save you.

This campaign is not about filling headcount. It is a search for 15 humans with Unique Abilities so sharp they can replace an army. I am looking for people who see a spreadsheet and spot patterns. People who watch a TikTok video and decode the strategy in 30 seconds.

If that is you, I promise 3 things:

1. You will be challenged. This will not be easy. But it will be worth it.

2. You will be trusted. No micromanagement. No bureaucratic approvals. Just ownership.

3. You will be rewarded. Not just financially (though yes, that too). But with growth, autonomy, and the chance to build something most people think is impossible.

The question isn’t whether this opportunity is real. The question is: Are you ready to become the person capable of seizing it?

See you in The Vault.

You can refer to the JDs for more details if needed. However, we are looking for a 'Builder' mindset—someone who doesn't confine themselves within the boundaries of a job description.

🧙🏻 Marketing Team

• 1️⃣ Senior Performance Marketing (US market)

• 2️⃣ Junior/Fresher Performance Marketing (US market)

🤹🏻‍♂️ Creative Team

• 1️⃣ Senior Performance Creative (US Market)

👩🏻‍🌾 Fulfillment & Customer Success Team

• 1️⃣ Senior Customer Service Executive (US market)

• 2️⃣ Fresher Order Fulfillment & Admin

👩🏻‍🎓 Marketing Trainee Program

🤖 Alpha Developer Program