Operations Manager (DTC e-Commerce Business)
PATI Group is seeking an experienced Operations Manager to lead operational excellence and process optimization efforts across our high-growth dietary supplement e-commerce business.
About PATI Group
PATI is a fast-growing E-commerce business specializing in dietary supplements, achieving a remarkable 500% increase in sales within just one year in the United States market.
We’re on a mission to become the leading dietary supplement company in Vietnam by 2026, offering innovative and high-quality products that inspire our customers to optimize their physical, mental, and intellectual potential.
As we continue our rapid growth trajectory, we’re seeking a dynamic Operations Manager to lead our operational efforts and drive us towards these goals.
Job Summary
PATI Group is looking for an Operations Manager to oversee our Direct-to-Consumer (DTC) operations, ensuring seamless efficiency, customer satisfaction, and scalability. In this high-impact role, you’ll take full ownership of process optimization, operational excellence, and cross-functional coordination to support our ambitious goal of reaching $50M in annual revenue within the next 2–3 years. This is a unique opportunity for a process-driven, results-oriented leader who thrives in a fast-paced, growth-focused environment and is ready to make a real difference.
Essential Roles and Responsibilities
Process Optimization: Implement Kaizen methodologies to continuously improve operational processes, focusing on efficiency, cost reduction, and scalability.
Team Leadership: Lead and grow the Customer Support and Order Fulfillment team of 2-3 members, driving operational excellence and customer-centric initiatives by 2025.
Vendor and Agency Management: Oversee relationships with logistics, supply chain, and fulfillment partners to ensure timely delivery and high performance.
Cross-Functional Collaboration: Work closely with stakeholders (e.g., Marketing Operations, Affiliate & Community, and Accounting & Finance teams) to streamline operations, support product launches, and enhance customer experience.
Must-Have Requirements Experience
Minimum 7 years of total experience in operations, with at least 3 years in a leadership role. Proven track record in operational excellence, preferably in a DTC e-commerce company; alternatively, strong experience in the hospitality industry with exceptional technical proficiency.
Process Expertise: Hands-on expertise in process optimization (e.g., Kaizen), operational excellence, and customer-centric strategies.
Technical Skills: Familiarity with data analytics for performance tracking. Ability to manage budgets and resources efficiently.
Background: Experience in management consulting. MBA is a plus.
Candidate Type: Plug-and-Play candidate only; no room for “potential” candidates with no practical experience.
Behavioral Competencies
Integrity: The No. 1 required quality.
Data-Driven Decision-Making: Ability to make unemotional, logic-based decisions, while leading with authenticity and empathy.
Discipline: High level of discipline with zero tolerance for undisciplined behavior.
Mentorship: Ability to lead by example and develop junior team members into high performers.
Psychological Understanding: Understanding customer needs and how operational processes impact user experience.
Listening Skills: Ability to make others feel heard and valued during discussions and team interactions.
Alignment with our core values and behaviors. Read more about our culture here: https://www.patigroup.com/t/culture.
Nice-to-Have Requirements Regional Experience: Experience with U.S. or EU e-commerce markets.
Technical Skills: Proficiency in tools like ERP systems, inventory management software, or lean manufacturing principles.
Growth Experience: Experience working in hyper-growth environments or startups scaling from Series A to Series C.
Compensation and Benefits
Salary Range: Negotiable.
Performance Bonuses: This can be up to 10 months of salary, based on performance measured by net profit, SOP, and adherence to cultural key behaviors.
Equity Offer: Potential to transition into a Head of Operations / COO role with an equity offer.
Team Management
Reports to: CEO.
Career Path: Potential promotion to Head of Operations / COO based on performance.
Current team dynamic: 2-3 Operations team members, working with cross-functional teams including Marketing Operations, Affiliate & Community, and Accounting & Finance.
Expected team size by 2025: 5-6 Operations team members (3 Assistant Managers and 3 Senior Associates).
Working Location
On-site, 18A Street No. 38, An Khanh Ward, Thu Duc, Ho Chi Minh, Vietnam.
Working Hours
Monday - Friday: 8:30 AM to 5:30 PM, with 1-hour lunch break.
Saturday (Culture Day): 6:30 AM to 09:00 AM. We kick off Saturdays with team runs and weekly reflections - mind, body, and momentum aligned.
Employment Type
Full-time, On-site.