Junior Content Creator (Mainly Facebook)

ABOUT PATI GROUP

PATI Group is not just growing - we are redefining what growth means in the e-commerce industry. Specializing in dietary supplements, we achieved 500% sales growth in just one year in the U.S. market.

Our mission? To become Vietnam’s leading dietary supplement company by 2026, inspiring customers to optimize their physical, mental, and intellectual potential.

JOB SUMMARY

To achieve our mission of building personal branding profile and growing our Facebook community page and affiliate group - the core growth lever at PATI - we are hiring a Content Creator who can craft organic content that gains followers and engagements across our ecosystem. You will produce:

• Facebook content posts (80%)

• Short-form videos for TikTok, Reels, and YouTube Shorts (20%).

ESSENTIAL ROLES & RESPONSIBILITIES

1) Create blog and short-form content that drives engagement and followers

• Use AI to brainstorm ideas and ghostwrite content that attracts followers.

• Take ownership of producing at least 10 blog posts per day and 3 short-form videos per day.

• Repurpose existing content across platforms using varied writing styles.

• Collaborate closely with the Community team to grow the page and group.

2) Research and strategy for up-to-date trends

• Study top-performing influencers and KOLs in marketing, community building, self-help, and motivation niche to extract actionable, current insights.

• Stay ahead of trends, formats, and creative angles that convert audiences into followers and engagement, primarily on Facebook Vietnam.

• Brainstorm and pitch 3–5 fresh, high-converting content styles/ideas weekly to fuel the pipeline

SKILLS & QUALIFICATIONS

Core Competencies

• Good command of English (Written and Spoken), equivalent to an IELTS score of 6.5.

• Copywriting expertise: 1–2 years creating high-engagement blog/image content for social platforms.

• Short-form content expertise: 1-2 years creating high-performing short-form content for TikTok, Instagram, and Facebook.

• Proven skills in:

  • Content creation – Strong hooks/headline, engaging content, and scroll-stopping writing.

  • Short-form video editing – Proficiency in CapCut or equivalent tools.

  • Basic graphic design – Able to produce visuals using Canva or similar platforms.

• Platform fluency: understands Facebook, TikTok, YouTube Shorts, and Facebook Reels—what works and what doesn’t.

• Experience managing or scaling a Facebook page/group built on strategic content—showing insight, storytelling, or clear value (not just trend replication).

• Nice to have: experience producing content for personal branding ads or working with KOLs.

Behavioral Traits

• Trend Awareness: Constantly updated on content trends and audience preferences on social platform.

• Adaptability: Open to learning new tools and techniques to enhance content production.

• Collaborative Mindset: Strong communication skills to align with team goals and incorporate feedback effectively.

• Attention to Detail: Committed to delivering polished, high-quality content on tight deadlines.

COMPENSATION & BENEFITS

• Compensation: Competitive salary per month + incentive based on performance (open to negotiate).

• Creative Playground: Get your hands on bold, high-impact campaigns where your contents actually matter.

• Dynamic Work Environment: Work in a high-energy, collaborative team that values speed, creativity, and results.

• Professional Development: Access updated tools, mentorship, and training you need to sharpen your edge and grow your career.

• Additional Benefits: Social insurance, statutory leave, and a variety of wellness and team-building activities.

TEAM MANAGEMENT

• Reports to: Community Manager.

• Career Path: Fast-track promotion to Social Media Manager based on results.

WORKING CONDITIONS

• Location: On-site, 18 Street No. 38, An Khanh Ward, Ho Chi Minh, Vietnam.

• Hours:

  • Monday - Friday: 8:30 AM - 5:30 PM, with a 1-hour lunch break.

  • Saturday (Culture Day): 6:30 AM - 09:00 AM. We kick off Saturdays with team runs and weekly reflections - mind, body, and momentum aligned.

  Please make sure you have read and agreed to our working location and hours, including working on Saturday mornings.