Graphic UI Web Designer (A4-M2)

Nhat Vy
Jan 07, 2025
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About PATI Group

PATI is a fast-growing E-commerce business specializing in dietary supplements, achieving a remarkable 500% increase in sales within just one year in the United States market. We're on a mission to become the leading dietary supplement company in Vietnam by 2026, offering innovative and high-quality products that inspire our customers to optimize their physical, mental, and intellectual potential.

As we continue our rapid growth trajectory, we're seeking a visionary Graphic UI Web Designer to lead our growth efforts and drive us towards these goals.

Job summary

As a Graphic UI Web Designer at PATI Group, you will design user-friendly and visually compelling interfaces that enhance the performance of our eCommerce platforms. Your designs will directly contribute to improving the user experience, increasing conversion rates, and supporting our ambitious growth targets. Collaborating with the marketing and development teams, you will create intuitive web interfaces, graphics, and branding elements that resonate with our customers and reinforce PATI Group’s identity as a premium dietary supplement brand.

How We Measure Success

  • UI/UX Impact: Improved user experience metrics, including reduced bounce rates and higher time-on-page.

  • Aesthetic and Brand Consistency: Ensuring that all design elements align with PATI Group's visual identity and mission.

  • Project Delivery: Timely completion of high-quality design projects that meet business needs.

  • Collaboration Effectiveness: Seamless coordination with developers and marketers to implement designs effectively.

Team Management

  • Reports to: Marketing Operations Manager

  • Career Path: Opportunity to grow into a Creative Director role based on performance.

  • Expected Team Dynamic in 2025: A team of 01 UI Graphic Designer, 01 Senior Front End Developer, 02 Copywriters, and 04 Assistant Marketing Operations Managers.

Essential Roles and Responsibilities:

  • Create and implement innovative UI designs for eCommerce platforms, ensuring a seamless user experience.

  • Develop visually appealing graphic elements, including banners, social media assets, email templates, and promotional materials.

  • Design wireframes, prototypes, and mockups to communicate ideas effectively to stakeholders and developers.

  • Maintain a consistent brand identity across all design outputs while aligning with business goals and customer expectations.

  • Collaborate with developers to ensure design feasibility and successful implementation.

  • Analyze user feedback and optimize designs to enhance user engagement and conversion rates.

  • Stay updated with design trends, emerging technologies, and best practices in UI/UX and web design.

Skills and Qualifications

Technical Skills:

  • Design Expertise: 2+ years of experience in UI/UX design, graphic design, or related roles.

  • Software Proficiency: Mastery of tools like Figma and Canva or Adobe Creative Suite.

  • Web Design Knowledge: Familiarity with HTML, CSS, and responsive design principles.

  • Brand Design Skills: Ability to create and maintain visual guidelines for consistent branding.

  • Portfolio Requirement: A strong portfolio showcasing UI/UX and graphic design projects.

Behavioral Competencies and Soft Skills

Behavioral Competencies:

  • Integrity: The foremost and essential quality.

  • Attention to Detail: Meticulous in design execution and quality assurance.

  • Creativity: A keen eye for aesthetics and innovative design solutions.

  • Adaptability: Ability to manage multiple projects in a fast-paced environment.

  • Collaboration: Strong interpersonal skills to work effectively with cross-functional teams.

  • Problem-Solving: Analytical thinking to improve design functionality and resolve challenges.

At PATI Group, every position must align with our core values and behaviors. We make no exceptions in ensuring candidates are a cultural fit. Learn more about our culture here: PATI Group Culture.

Nice-to-Have Requirements:

  • Knowledge of motion graphics and video editing.

  • Experience designing for Shopify or other eCommerce platforms.

  • Familiarity with user research methodologies and A/B testing.

  • Basic understanding of front-end development principles.

Compensation and Benefits

  • Salary Range: VND 16M-27M

  • Performance Bonuses: Annual bonuses can be up to 10 months of salary, based on performance measured by net profit, SOP, and adherence to cultural key behaviors.

Working Location

  • On-site, 152 Dien Bien Phu Street, Ward 25, Binh Thanh District, Ho Chi Minh City.

Working Hours

  • Monday - Friday: 8:30 AM to 6:00 PM.

  • Saturday (Culture Day): 6:30 AM to 12:00 PM. We spend morning on running and reviewing our week.

Employment Type

  • Full-time, On-site.

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