Expat Content Creator
About PATI Group
PATI Group is not just growing — we’re redefining what growth means in the e-commerce industry. Specializing in dietary supplements, we achieved 500% sales growth in just one year in the U.S. market. Our mission? To become Vietnam’s leading dietary supplement company by 2026, inspiring customers to optimize their physical, mental, and intellectual potential.
Job summary
An Expat Content Creator who is passionate about content creation and understands Western consumer psychology. This role involves creating UGC-style content, street interviews, podcasts, and engaging videos. You will work closely with our creative team to produce authentic, high-performing ad creatives.
How We Measure Success
Content Creation: Create 4-6 street interview sessions per month featuring authentic expat and local insights.
Content Performance: Deliver 10-15 high-converting short-form videos per month, optimized for platforms like TikTok, YouTube Shorts, and Facebook Reels.
Trend Integration: Incorporate at least 3 new video trends or techniques per quarter to keep content fresh and engaging.
Network-building: Build a diverse pool of 50+ expat content collaborators by H1 2025 to enhance content variety and authenticity
Team Management
Reports to: Creative Manager
Career Path: Fast-track promotion to Creative Manager/Director based on results.
Current Team Dynamic: 02 Video Editors + 01 Creative Manager
Team Vision 2025: Expand Creative team's capabilities with 03-04 Video Editors + 02 Senior Influencer Marketing Associates + 01 Creative Manager to drive excellence.
Essential Roles and Responsibilities:
Act as a key on-screen presence in our video content, bringing authenticity and engagement to UGC-style videos, testimonials, and street interviews.
Conduct engaging on-the-street interviews with expats in VN, capturing authentic reactions to our products.
Adapt US-centric trends – Stay updated with viral social media trends and incorporate them into content.
Collaborate with video editors to refine content for Meta and TikTok ads.
Occasionally recruit & guide other expat creators for diverse content styles.
Skills and Qualifications:
Core Competencies
Native or fluent English speaker (US, UK, AU, CA preferred).
Well-connected in Vietnam’s international community can help recruit other native English speakers for content
Experience in content creation, social media, or UGC.
Comfortable being on camera, speaking naturally, and engaging with people.
Basic video shooting skills (can record high-quality content using a phone or camera).
Strong understanding of US social media culture and ad trends.
Nice-to-Have Skills
Video Editing Tools: Proficiency in tools like CapCut, Premiere, After Effects, or similar platforms.
Collaborative Mindset: Strong communication skills to align with team goals and incorporate feedback effectively.
Proven ability to deliver results in a fast-paced, deadline-driven environment.
Compensation and Benefits
Compensation: Competitive salary (11,000,000 - 17,500,000 VND) + performance bonuses of up to 10 months’ salary based on results.
Professional Development: Access to training programs and mentorship to elevate your career.
Workplace Culture: A dynamic, fast-paced environment with a focus on innovation and wellness.
Additional Benefits: Social insurance, statutory leave, and a variety of wellness and team-building activities.
Working Location
On-site, 18A Street No. 38, An Khanh Ward, Thu Duc, Ho Chi Minh, Vietnam.
Working Hours
Monday - Friday: 8:30 AM to 6:00 PM.
Saturday (Culture Day): 6:30 AM to 12:00 PM. We spend the morning running and reviewing our week.
Employment Type
Full-time, On-site.
🚀 APPLY HERE
(Make sure you have read and agreed to our working location and hours, including working on Saturday mornings.)